CONTENT CREATION

Cahaba Collision Center – Griffin, GA
One of my favorite examples of video-first content strategy in action is my work with Cahaba Collision. Their team wanted to build trust with local customers while making the repair process feel less intimidating. I developed a content calendar that blended educational walk-throughs, personality-driven reels with their staff, and lighthearted, relatable posts that showcased their culture.

By filming on-site, mixing in both B-roll and on-camera storytelling, and optimizing captions for local SEO, I helped Cahaba consistently reach new audiences in Griffin and surrounding areas. The result was a social media presence that positioned them as both approachable and highly professional—a shop that people could trust with one of their biggest investments: their car.